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New Research: The Social Media Data Stacks

If you don't think social media marketing can influence your marketing efforts, consider these facts:

Social media site users spend an average of 5.4 hours a month engaged in networking sites.
Facebook attracts 734.2 million unique visitors a month.
Half of Twitter users discuss TV shows.

And if you are a marketer, do you find it surprising that 68% of CMOs report that they feel “unprepared” for the challenges of social media marketing?

Don't be one of the unprepared. In MarketingCharts' “The Social Media Data Stacks” you will get the latest data on the incredible reach and influence of Facebook and other social media sites, as well as critical information on how marketers are reacting to and budgeting for social media.

The 45 charts and accompanying analysis will give you answers on:

The impact Google+ has on the social media landscape
The percent of adult internet users using social networking sites
Whether men or women are most active on social network sites
The percentage of companies actually measuring social media value
How much social media is affecting marketing budgets
The percentage of consumers that connect to brands on Facebook

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Date Published: Feb 10, 2012 - 1:50 pm

New Guide: How to Use Google+ for Business

Have You Built Your Google+ Business Page Yet?

On November 7, Google+ opened its doors to companies, allowing them to build business pages and encouraging them to increase their following. Grab HubSpot new guide to learn how you can start using Google+ for business.

In this guide you'll learn:

How to set up a Google+ business page
Marketing best practices with your Google+ page
The benefits of Google+ in search
Google+ Circles & the value of segmentation
How to incorporate the +1 button on your blog

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Date Published: Feb 10, 2012 - 1:50 pm

Social Mobile User Engagement

According to eMarketer, by the year 2016, the growth of mobile social network users is expected to reach 1.7 billion users, a 210% increase from 2011. Marketers need to be aware of this growth and begin to build a strong foundation for an effective mobile social engagement strategy now. The insight and best practices highlighted in this white paper from Vitrue will answer some of the key mobile social questions that marketers are asking today!

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Date Published: Feb 10, 2012 - 12:50 pm

The State of Marketing 2011: Unica's Annual Survey of Marketers

Last year, Unica's survey revealed the following key concerns among marketers: an overall shift to online marketing, a greater emphasis on website personalization, and a general dissatisfaction with IT support for marketing's technology needs. This year, the survey found continued interest in many of the same issues, plus a more urgent need to turn data into action, increasing recognition of mobile's marketing power, and a desire for more integrated technology solutions.

Their current report is based on a survey of almost 300 online and direct marketers who:

Represent a comprehensive mix of companies by location, revenues and industry. All responding companies report more than $100M in annual revenue; the largest block (54%) reports $1B or more per annum.
Assume responsibilities across the complete spectrum of marketing roles; over one third (35%) are marketing executives.
Play some role in the purchase of technology, whether it's to authorize, recommend, review, or evaluate technology needs and options.

To monitor trends, many of the survey questions have been carried over from last year. But in response to new developments - such as the maturing of social media and mobile marketing, and the increased recognition of the need for interactive marketing - the survey posed nine new questions, opening fresh areas of insight.

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Date Published: Feb 10, 2012 - 11:50 am

Free eBook: 8 Google Tools to Improve Your Marketing Effectiveness

The search engine remains the dominant destination people land on when they do research, look for reviews and shop. However, Google is not only a search engine. It also owns a range of assets that provide marketers with social networking and content creation opportunities.

Find out about some of Google's lesser known tools and learn how to use them for marketing your business. HubSpot's latest eBook will help you get started with 8 of these tools and improve your marketing effectiveness.

In this eBook you will learn how your marketing can benefit from:

Google AdWords
Google Docs
Google Keyword Tool
Google Alerts
Google News
Google Reader
Google Places
Google+

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