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Feed: Free Retail Magazines and Downloads from raffimax.tradepub.com - AggScore: 64.3



Summary: Free Retail Magazines and Downloads from raffimax.tradepub.com


Free publications about the retail and distribution industries.

ERP in Retail


Enterprise Resource Planning (ERP) has long been a crucial tool for manufacturers to discover potential efficiencies, standardize processes, reduce costs, and provide visibility for informed decision making. Since the widespread adoption of ERP in manufacturing, other industries have followed suit and are now using ERP to manage and improve their business performance. For example, Aberdeen's 2011 ERP survey of 52 retail organizations, Aberdeen finds that 83% are currently using ERP. Still, 51% of those ERP systems are less than five years old. While 35% of ERP solutions in top performing retail organizations are over seven years old, this is true for only 23% of ERP implementations in all others. Evidence of the fact that 93% of leading retail organizations is using ERP compared to 73% of all others, shows that the benefits of ERP have been taken advantage of in leading retail organizations and those organizations that are lagging behind could benefit from using ERP to catch up.

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Date Published: Feb 14, 2012 - 1:00 am



Free eBook: 8 Google Tools to Improve Your Marketing Effectiveness


The search engine remains the dominant destination people land on when they do research, look for reviews and shop. However, Google is not only a search engine. It also owns a range of assets that provide marketers with social networking and content creation opportunities.

Find out about some of Google's lesser known tools and learn how to use them for marketing your business. HubSpot's latest eBook will help you get started with 8 of these tools and improve your marketing effectiveness.

In this eBook you will learn how your marketing can benefit from:
  1. Google AdWords
  2. Google Docs
  3. Google Keyword Tool
  4. Google Alerts
  5. Google News
  6. Google Reader
  7. Google Places
  8. Google+


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Date Published: Feb 09, 2012 - 6:20 pm



New eBook: How to Master Facebook Marketing in 10 Days


Whether it's Facebook's complexity or simplicity that has you stymied, if you put in just a little effort-- for 10 days--you can boost your Facebook interactions by 10, 20, even 30 percent or more.

In HubSpot's new eBook “How to Master Facebook Marketing in 10 Days” you'll learn how to:
  1. Evaluate successful Facebook pages
  2. Understand Facebook best practices
  3. Speak Facebook-ese
  4. Create custom Welcome Pages
  5. Create a content calendar
  6. Understand Edge
  7. Rank and the art of engagement
  8. Put on a show
  9. Create a contest
  10. Run a targeted ad campaign
  11. Use Facebook's analytics package 'Insights'
Start garnering fans and customers who will spend real money as a result of your social marketing magic. Download the new eBook “How to Master Facebook Marketing in 10 Days” now!

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Date Published: Feb 09, 2012 - 6:20 pm


A Cross-Channel Loyalty Case Study


Loyalty success requires a mix of core business capabilities and technology enablers. In this case study from Aberdeen, learn how one large men's apparel retailer has found the key to loyalty success.

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Date Published: Feb 09, 2012 - 11:20 am


Five Strategies for Cross-Channel Loyalty


Before retailers can fully appreciate the power of a cross-channel loyalty platform, they must prepare by ensuring the infrastructure is in place. To that end, the back-end and front-end technologies deployed by retailers must talk to each other across all channels. Many retailers have integrated these technologies within one channel or another, whether it is the store environment, online, or call center. Once this has been established, the loyalty program will be able to function across channels.

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Date Published: Feb 09, 2012 - 11:20 am


Cross-Channel Loyalty Technology


Retailers need to incorporate traditional loyalty technology with emerging technology for a seamless loyalty experience. When it comes to core customer loyalty, retailers are transitioning towards an integrated approach to technology.

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Date Published: Feb 09, 2012 - 11:20 am


Kiosks are Here--Are You Ready?


This white paper highlights some of the leading issues retailers must consider when deciding whether to deploy kiosk systems. It provides an overview of what to expect during the planning and development process, covers the pros and cons of developing kiosk applications in-house or using Independent Software Vendors (ISVs), highlights important design considerations, explains how component features relate to reliability, and identifies the resources and skill sets needed to develop, integrate and maintain kiosk systems.

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Date Published: Feb 09, 2012 - 11:20 am


Smarter Commerce for Consumer Electronics White Paper


It collects and disseminates data while its users are at home and on the go, likely serving up just as much--if not more--dynamic, socially driven information as static, always-there web content. And other consumer electronics companies are deep in the revolution of smarter products, providing not just one-dimensional devices but entire customer experiences.

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Date Published: Feb 07, 2012 - 11:20 am


Roadmap to Mobile Commerce 2.0 Measurement, Differentiation and Significant Sales


Back in 2005 a research firm predicted mobile payments would total $10 billion by 2010. The actual total was nearly $100 billion, and it is expected to be double that in 2011. Retailers that have already made their initial forays into mobile commerce--and those few still on the sidelines--are seeing the need to move their initiatives to the next level, by applying mobile-specific measurement and achieving true differentiation from their competitors in order to grow significant sales. This Mobile Commerce Roadmap will provide signposts to point the way to Mobile Commerce 2.0.

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Date Published: Feb 01, 2012 - 4:50 pm


Perishables Buyer


Perishables Buyer contains strategic & tactical insights, data, products, trends, and operational best practices in the vital perishable categories. This publication is suited to today's food retail and wholesale executive. Its recipients are executive management, general management, purchasing and merchandising professionals.

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Date Published: Feb 01, 2012 - 1:20 pm


 
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Date Added: 09/21/2009
Date Approved: 09/21/2009
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