Feed: Local Web Design | SEO | SEM - AggScore: 75.1
Google wave is the GAME changer people. This is the in-browser alternative to creative suite offline. Business just became instantaneous, worldwide. The video is long, but WELL worth it.
Welcome, and enjoy riding the wave.
Share and Enjoy:
They are at it again, this awesome tool will give you maps, directions, phone numbers, contact details and txt message alerts based upon your voice recognition queries to their phone service! Whats next google?
Share and Enjoy:
You might not know this, but google is an audiophile. As an entity, not as a business, because google is autonomous by now, it has to be.
Either which way, the geniuses at google have unveiled an new tool that many people haven’t latched on to yet. Its called googe music discovery and its pretty damn cool.
Say you were looking for some jay z music, you heard his song on the radio and want to hear it again.
Well, just go to google and type in “Jay Z”. DIrectly underneath the search box you will see the music discovery box. This is an awesome little tool that lets you play the song you want in the result page at any time, real time, with no loading. Check out the video and pictures below and go have fun.
Brought to you by the Local Internet Marketing Experts, Elm Street Design
Local Internet Marketing Experts
Google maps is an API that uses your business location andLocal Internet Marketing to populate the maps you see on their search engine results pages.
This is good for you, because you can target people that are searching within your direct serviceable area. If you are on the google maps, then you will be seen by any cell phone searching for your particular business.
You will do well if you are dependent and continuous traffic to your business for revenue, especially restaurants and bars.
If you think that you would benefit from Local Internet Marketing
Share and Enjoy:
Local internet marketing is crucial for the small business owner in today’s digital world. Every business needs to have an internet presence these days, from the smallest car wash to the biggest law firm in your city, each one needs its own space online. If you own a business and don’t have a website, you don’t even know the business that you are simply refusing to take. Not having a website is like not serving people in between 15 – 65 at your pizza parlor!
There are MANY FREE options to make a website for your business, if you are a creative type, you can simply make something to represent your business and post it on the internet. Hopefully in a couple of years you will show up on the search engines for your business.
Now that being said, with the same free website, you hire someone to market your business online, in a local fashion and I can answer the question: How does local internet marketing help?
Local internet marketing helps by putting your business within the search parameters of the local customers around you. Meaning that if you are an ice cream parlor in Scranton, New Jersey, you shouldn’t be looking to get on the first page of google when someone searches ICE CREAM, you should be there when they search what they would actually search for: ” Where is the best place to get ice cream in Scranton”.
Make sense? See so many people are stuck on the idea of “keywords” and “SEO” that they forget the most basic principle of marketing: You are dealing with HUMANS. Yes, the search engine can be tricked and played with to display sites for pages, but who cares if the people aren’t searching for those specific set of words only. Imagine this for me: You are visiting scranton, new jersey in August. If you have never been there, its HOT in August, and you fancy yourself an ice cream. When you go to google, what would you actually type there? Would you simple type: Ice cream? Or would you put descriptors and modifiers to better get your information? Of COURSE you put modifiers in. The point its, “local internet marketing>Local internet marketing helps by optimizing your website using keywords, but maintaining content to be relevant to the entire niche and its market.
So that way, when somone searches for what they actually would search for, your website is locally search engine optimized and now you are pulling in actual customers!
To summarize: How does local internet marketing help my business?
- Brings local customers into your door
- Opens your business up to the internet
- Puts your business on the web
- Your Business shows up for long tail keywords, more of what actual humans type
- You make money
I Found this link online last night and wanted to share it with my readers: Free Local Internet Marketing Tools
There isn’t much content on there yet, but they seem to be updating all the time. Check it out and let em know I sent you!
Share and Enjoy:
There are many ways that a website get on google, through manual submission is the most obvious way through going to www.google.com/add_Site
How Does a Website Get On Google
How does a website get on google
There are a lot of other ways that a website get on google, from social media marketing, like faceb00k, twitter and things like that to article submission and blogging.
We do everything possible to for your website get on google
Share and Enjoy:
Lately there has been a lot of discussion on how to make tons of money with Google Adsense. In fact, many people are making the claim that Adsense sites can earn a higher revenue then an affiliate-marketing site.
So that brings us to an important question: Which is a better online business – Affiliate-Marketing sites or Google Adsense sites?
Let’s explore each one and then find out which online business is better option:
Google Adsense
How do you like the idea of earning m*ney without dealing with customers or answering emails. This is possible when you run a Google Adsense site. With Adsense sites, you can have a virtual passive-income that requires little maintaining. But is this the best option for an online business?
Here are the positives of Google Adsense sites:
* They are perfect for people who run information sites that have no related affiliate product
* You can set it and leave it. With Google Adsense, you can create a content page, and there is little need to update the content.
* Adsense sites are easy to scale. Since they require little upkeep, you can easily create multiple websites that each make a nice income.
Here are the negatives of Google Adsense sites:
* They are not a great long term solution. Instead of getting your visitors to subscribe to a mailing list, you are focusing on getting people to click on ads. Real online businesses concentrate on building assets that can use for long-term growth.
* These sites are dependent on search engines. Most Google Adsense sites make the mistake of depending on search engines for the majority of their traffic. If the SE algorithms change then your income might drop significantly.
Affiliate Marketing
Being an affiliate marketer is great for those who want build a theme site. With this type of business, you can easily create web pages around a topic and get people to buy products through your products. If done correctly, you can easily build a loyal following that will help you make money for years to come.
But can affiliate marketing make you more money then Google Adsense?
Here are the positives of affiliate marketing:
* A great advantage of affiliate-marketing is that you can build a long term business that will bring in a revenue stream for years.
* With affiliate-marketers you need to focus on building an email list. This list is a major asset of your business. Every time you have an offer, you can go to your list and increase your profits.
* Unlike Google Adsense sites, which only concentrates on high paying keywords, an affiliate marketing site can be centered on a topic that you have an interest in.
Here are the negatives of affiliate marketing:
* You have to learn how to write persuasively and get people to purchase the product that you are recommending. For many people this is a difficult skill to learn.
* Each affiliate marketing site requires a lot of effort. You must spend a lot of time writing product reviews, building your email list and creating web content.
So which is better: Affiliate marketing or Google Adsense?
The answer is that both are great solutions for an online business. Instead of choosing one over the other, you should create websites that can take advantage of both.
Here is how you can do this:
1) Create a content site on a topic that you are interest in, while paying a good amount per Adsense click.
2) Integrate your Adsense into the menu bars and the top of your web content.
3) Add web pages for affiliate-products and your opt-in email list. But, make sure that you leave out the Adsense blocks on these pages. This way you are ensuring that you are building your long-term assets.
4) Create optimized web page articles that focus on a specific keyword phrase. Place your Google Adsense in these blocks.
5) Provide your email list with good content and product recommendations. Once in awhile, email your list and provide a link to some of your web articles. That way, you can earn a little bit of m*ney from your subscribers while giving them good content.
By focusing on both affiliate products and Google Adsense, you will be building both short-term and long-term profits.
Share and Enjoy:
In the search engine list below, Elm Street Designprovides a guide to the major search engines of the web. Why are these considered to be “major” search engines? Because they are either well-known or well-used.
For webmasters, the major search engines are the most important places to be listed, because they can potentially generate so much traffic.
For searchers, well-known, commercially-backed search engines generally mean more dependable results. These search engines are more likely to be well-maintained and upgraded when necessary, to keep pace with the growing web.
On this page, you will see reference to “crawlers” and “crawler-based results” versus “directories” and “human-powered results.” These describe the two major ways that search engines get editorial listings. See the How Search Engines Work page to understand more about the difference between crawlers and directories.
If you are interested in being listed in these search engines, see Search Engine Watch’s Search Engine Submission Tips section for free, step-by-step help about the essentials to submitting to search engines and improving your chances of ranking well. Relevant links to specific tips are integrated into this page, as well.
Also consider becoming a Search Engine Watch member, to gain access to detailed information about how the various major search engines work. Finally, for an at-a-glance view of how the major search engines get their results, see the Search Engine Results Chart.
Top Choices
The search engines below are all excellent choices to start with when searching for information.
Google
http://www.google.com
Voted four times Most Outstanding Search Engine by Search Engine Watch readers, Google has a well-deserved reputation as the top choice for those searching the web. The crawler-based service provides both comprehensive coverage of the web along with great relevancy. It’s highly recommended as a first stop in your hunt for whatever you are looking for.
Google provides the option to find more than web pages, however. Using on the top of the search box on the Google home page, you can easily seek out images from across the web, discussions that are taking place on Usenet newsgroups, locate news information or perform product searching. Using the More link provides access to human-compiled information from the Open Directory (see below), catalog searching and other services.
Google is also known for the wide range of features it offers, such as cached links that let you “resurrect” dead pages or see older versions of recently changed ones. It offers excellent spell checking, easy access to dictionary definitions, integration of stock quotes, street maps, telephone numbers and more. See Google’s help page for an entire rundown on some of these features. The Google Toolbar has also won a popular following for the easy access it provides to Google and its features directly from the Internet Explorer browser.
In addition to Google’s unpaid editorial results, the company also operates its own advertising programs. The cost-per-click AdWords program places ads on Google as well as some of Google’s partners. Similarly, Google is also a provider of unpaid editorial results to some other search engines. For a list of major partnerships, see the Search Providers Chart.
Google was originally a Stanford University project by students Larry Page and Sergey Brin called BackRub. By 1998, the name had been changed to Google, and the project jumped off campus and became the private company Google. It remains privately held today.
Getting Listed: Read the Submitting To Google section of Search Engine Watch’s Essentials Of Search Engine Submission guide for more about being included in Google’s editorial results and the Google AdWords section for more about its paid listings programs.
Search Engine Watch members have access to the How Google Works section of the web site, which provides in-depth coverage of the editorial and paid listings processes at Google. Learn more about becoming a member on the membership information page.
Yahoo
http://www.yahoo.com
Launched in 1994, Yahoo is the web’s oldest “directory,” a place where human editors organize web sites into categories. However, in October 2002, Yahoo made a giant shift to crawler-based listings for its main results. These came from Google until February 2004. Now, Yahoo uses its own search technology. Learn more in this recent review from our SearchDay newsletter, which also provides some updated submission details.
In addition to excellent search results, you can use tabs above the search box on the Yahoo home page to seek images, Yellow Page listings or use Yahoo’s excellent shopping search engine. Or visit the Yahoo Search home page, where even more specialized search options are offered.
The Yahoo Directory still survives. You’ll notice “category” links below some of the sites lists in response to a keyword search. When offered, these will take you to a list of web sites that have been reviewed and approved by a human editor.
It’s also possible to do a pure search of just the human-compiled Yahoo Directory, which is how the old or “classic” Yahoo used to work. To do this, search from the Yahoo Directory home page, as opposed to the regular Yahoo.com home page. Then you’ll get both directory category links (”Related Directory Categories”) and “Directory Results,” which are the top web site matches drawn from all categories of the Yahoo Directory.
Sites pay a fee to be included in the Yahoo Directory’s commercial listings, though they must meet editor approval before being accepted. Non-commercial content is accepted for free. Yahoo’s content acquisition program also offers paid inclusion, where sites can also pay to be included in Yahoo’s crawler-based results. This doesn’t guarantee ranking, Yahoo promises. The CAP program also bring in content from non-profit organizations for free.
Like Google, Yahoo sells paid placement advertising links that appear on its own site and which are distributed to others. Yahoo purchased Overture in October 2003.
Overture was formerly called GoTo until late 2001. More about it can be found on the Paid Listings Search Engines page. Overture purchased AllTheWeb (see below) in March 2003 and acquired AltaVista (see below) in April 2003. Now Yahoo owns these, gained as from its purchase of Overture.
Technology AltaVista and AllTheWeb was combined with that of Inktomi, a crawler-based search engine that grew out UC Berkeley and then launched as its own company in 1996, to make the current Yahoo crawler. Yahoo purchased Inktomi in March 2003.
Getting Listed: Read the Submitting To Yahoo section of Search Engine Watch’s Essentials Of Search Engine Submission guide for more information on appearing in Yahoo’s own editorial results. Read the Overture section of Search Engine Watch’s Essentials Of Search Engine Submission guide for more information on Overture’s paid listings program.
Search Engine Watch members have access to the How Yahoo Works section of the web site, which provides in-depth coverage of how Yahoo gathers listings. The How Overture Works page, which provides in-depth coverage of how cost-per-click ads can be placed with Overture.
Ask
http://www.ask.com
Ask Jeeves initially gained fame in 1998 and 1999 as being the “natural language” search engine that let you search by asking questions and responded with what seemed to be the right answer to everything.
In reality, technology wasn’t what made Ask Jeeves perform so well. Behind the scenes, the company at one point had about 100 editors who monitored search logs. They then went out onto the web and located what seemed to be the best sites to match the most popular queries.
In 1999, Ask acquired Direct Hit, which had developed the world’s first “click popularity” search technology. Then, in 2001, Ask acquired Teoma’s unique index and search relevancy technology. Teoma was based upon the clustering concept of subject-specific popularity.
Today, Ask depends on crawler-based technology to provide results to its users. These results come from the Teoma algorithm, now known as ExpertRank.
Getting Listed: There is not a free way to directly add your site to the index at Ask.com at the moment. Paid listings come from Ask Sponsored Listings.
Search Engine Watch members have access to the How Ask Works page of the web site, which provides in-depth coverage of how Ask gathers listings.
Share and Enjoy:
With the online age, there has come a new set of challenges for business owners. In the past, things were simple and they were easy. You did some marketing, you put out a good product, and you balanced the books. Today, the business world is competitive and those companies who want to stay ahead of the curve are having to update themselves a little bit. One of the ways that companies are doing this is through something known as internet video marketing.
Unless you have been hiding under a rock over the last few years, then you know all about YouTube and the other video sites on the web. These immensely popular for all ages of internet user, and smart companies are getting their message out through this channel. There are many reasons why this sort of internet video marketing is good for businesses. First and foremost, it does not cost a thing to post a video to YouTube. Though you will need to market that video the right way on the internet, putting something on the site is a nice way to get your word out without having to spend a dime.
Likewise, internet video marketing allows you to put a nice face with whatever it is that you are selling. The problem with internet business is that you are having to sell your product through words and pictures. You can’t put a smile or a friendly face with your company’s image. When you go with this type of marketing plan, you are able to put that friendly face on. You are able to make a solid first impression on potential buyers. These things are very important, as any good business owner would tell you. With how easy it is to get involved in the new age of marketing, you owe it to yourself to jump into the fray.
Share and Enjoy:
