Summary: Search Engine Watch
Keep updated with major stories about search engine marketing and search engines as published by Search Engine Watch.
International websites are a serious game and require serious
thought and attention. Here are some top tips on how to tackle the
localization of your product's website and online presence, and
land gracefully on a cushion of dollar bills.

Date Published: Feb 17, 2012 - 7:00 am
If you’re ready to begin seeing the “true value of media
performance” and get the most out of your digital budget, you need
to know how to get this boulder moving… And fast. Your boss expects
results this quarter! Now what?

Date Published: Feb 17, 2012 - 6:00 am
Twitter will use encryption by default when users sign in. Although
Twitter is making HTTPS the default setting for users, you can turn
it off in your account settings. Twitter joins Facebook and Google+
in giving users the option sign in via HTTPs.

Date Published: Feb 16, 2012 - 1:30 pm
The world’s most popular search engine was falsely identified by
Microsoft as malware for four hours on Valentine’s Day due to a
faulty software security update, leaving many frustrated Internet
Explorer users unable to access Google.

Date Published: Feb 16, 2012 - 10:00 am
The arena of app stores is much like the way organic search results
used to be. Knowledge on app store optimization can still provide a
big advantage over your competitors and it can be a lucrative way
to exploit your old fashioned SEO skills.

Date Published: Feb 16, 2012 - 7:00 am
Google+ is slowly but surely attracting a more diverse user base
and big brands are taking notice. Many have fully integrated the
platform into their social media strategies. Is Google+ a part of
your social media strategy? It should be!

Date Published: Feb 16, 2012 - 6:00 am
We are quickly approaching the travel industry’s high season.
Roughly 40 percent of the industry’s annual impression volume takes
place between May and August, leaving only a few months for travel
marketers to get their accounts in order.

Date Published: Feb 16, 2012 - 5:00 am
A limited number of Facebook advertisers are testing what appears
to be the next iteration of Sponsored Stories. They are targeting
the social site's users who have played video games, watched
videos, or listened to songs, among other examples.

Date Published: Feb 16, 2012 - 4:00 am
DuckDuckGo has good reason to quack. The small startup search
engine announced that it received more than 1 million searches for
the first time on the eve of Valentine’s Day. More than a million
searches were also conducted on Valentine’s Day.

Date Published: Feb 15, 2012 - 10:00 pm
Hey, you know what this country needs? Another reason to keep
normal people out of politics. Rick Santorum’s icky problem might
be a little less problematic for him now that all the cool kids are
getting their own Spreading sites.

Date Published: Feb 15, 2012 - 1:00 pm
"SEO is dead" is the debate that just won’t die. Last week, Andy
Betts inspired us to consider again the role and definition of SEO
in the age of convergence and collaboration. Search marketers and
industry leaders share their thoughts.

Date Published: Feb 15, 2012 - 10:30 am
Before you can do anything else with Google Analytics, you need to
understand what you're trying to track and why. Here are a few
ideas for some types of data you may want to track correctly from
the beginning in Google Analytics.

Date Published: Feb 15, 2012 - 7:00 am
Think about what the web would look like without SEOs working to
help legitimate sites rank for the terms that they should rank for.
The more optimized and targeted a website becomes, the greater the
chance a potential customers will find it.

Date Published: Feb 15, 2012 - 6:00 am
Small businesses are merely scratching the surface when it comes to
penetrating the web for marketing needs. Are decades-old
mom-and-pop businesses finally open to reaching a target audience
through alternative means like Google and Yelp?

Date Published: Feb 15, 2012 - 5:00 am
Google is adding a new health search results feature. Whenever you
search for a symptom or multiple symptoms of an illness, Google
will show you a list of possibly related health conditions related
to your query to get you to answers more quickly.

Date Published: Feb 14, 2012 - 1:30 pm