Feed: Squidoo: E-Commerce Fundamentals - AggScore: 9.8

eCommerce can be VERY complex. To offer a world class customer experience, retailers must incorporate technologies and functionality that exceeds rising customer expectations. On the flip side however, site fundamentals still play a very large role in converting visitors into customers. Many retailers surprisingly lose sight of these site basics and leave significant sales on the table. This brief examines 4 quick "fundamentals" every eCommerce manager cannot afford to lose sight of. Busby SEO Test