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For years now, it has been a commonality for social media sites to rate content and commentary on a sliding scale. Sites like YouTube and Yelp allow users to rate and review content on a five-pointscale, while sites like StumbleUpon and BuzzFeed want to just know if you like it or not.

From the article by Danny Sullivan - "Sometime later today, a small number of Google users will see a new look to Google’s Search Options feature. If all goes well, the cleaner display may be launched across Google after the New Year. And it’s all because Google’s vice president of search product and user experience Marissa Mayer doesn’t like jazz."

There are literally thousands of SEO tools out there. Some paid, some free, some good and some not so good. There is one tool that is often overlooked when it comes to SEO, yes, search engine optimisation, and that’s AdWords. While most people see AdWords as simply a paid traffic generation tool, many fail to realize the organic SEO benefits a tool like AdWords can provide. I’ve touched on this subject briefly before but below, I have outlined a few more detailed ways that AdWords can (and should) be used for SEO.

Marty Weintraub of aimClear guest posts on the Bruce Clay, Inc. blog with six top-of-mind reflections from PubCon. 1) Measuring social media is the wild freakin' west. 2) Link building is dead; long live public relations. 3) The vast majority of sites need help badly. 4) New SEO ranking factors could get ugly. 5) Matt Cutts clearly copied Marty's haircut. 6) Search marketers are not alone!

Working with websites that targets several countries is always challenging, especially from an SEO point of view, people just don’t seem to get that doing SEO in different countries goes way beyond different languages. Lisa Myers adresses this topic with an interesting angle of using multiple sitemaps.

So You Wanna Build A Facebook Application? First things first. You need to know some basics before you run of all half-cocked ready to create your first Facebook masterpiece. Let's talk briefly about some basics when it comes to building a Facebook application.

Lisa Barone's thoughts on Twitter's new Retweeting feature. It's intrusive, badly thought out and counter-intuitive to the way people use the system #TwitterFail

Be sure to bookmark those tools reviewed by very smart Marie-Claire Jenkins.

Advanced link building queries, for the link builders who use them extensively, remain a closely guarded secret.

A practical approach reviewing (and comparing) tools that will help you to analyze SERPs. They all work as FireFox addons.

A bug in Google's Chrome and Apple's Safari prevents your analytics from being useful. Every search engine user who switches to these fast and streamlined Web browsers goes off your radar. That is, you can't track search queries from these searchers.

Lisa Barone does it once again with coverage of 17, count em 17, PubCon sessions from the 2009 Vegas show. I don't know how she does it, but here is the full list of sessions covered.

Naoise Osborne continues NVI's full live blogging coverage of PubCon 2009 in Vegas  with the Social Media and Press Relations conference featuring Guillaume Bouchard, Pat Strader, Giovanni Gallucci, and Joanna Lord.

Great research post by Eric Enge who attempts to explain a simple concept - links pointing at deeper pages on your site gives it a disproportionate SEO boost compared to internal juice alone. So even a few low quality links can help 'unlock' the internal link weight pointing to a deeper page.

As one of the 3 lucky Vertical Measures employees soaking in all the fantastic, valuable knowledge here at Pubcon 2009 in Las Vegas I wanted to share all the best SEO related information in a fast, clean uncluttered way.  I’m not going to spend a bunch of time writing a compelling intro, talking about Vegas or parties or who is here and why. There are no links in this post, opinions or plugs for anything or anyone.