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We’ve all suffered through employment for employers that we didn’t necessarily like – or enjoy working for.  If you are currently in that situation, or have been at some point in time, you’ve come to realize that everybody copes with that atmosphere in a different way.  Some are healthy ways to cope and some are not. Katherine Crowley [...]

Date Published: Nov 10, 2009 - 12:05 pm

Visibility is important to your small business and affordable publicity is out there. There are many tools that can help you grow your business and expand its visibility today.  However, researching to discover those publicity tools can be a drain on your time - which may actually hinder your small business. Margie Zable Fisher, President of Zable Fisher [...]

Date Published: Oct 21, 2009 - 7:31 am

I think I can speak for everyone here and say – we’d all like to unlock hidden cash and profits. And Kenneth Kaufman is going to help us find it. Kenneth Kaufman, Founder & CEO of CFOwise, joins hosts Anita Campbell to share the insights he has gained from helping entrepreneurs and small business owners use [...]

Date Published: Oct 14, 2009 - 8:23 am
Not only is social media useful to small businesses for marketing, but it’s also a handy tool to use to develop a more personal relationship with your customers and business contacts.  It allows you to obtain bits and pieces of personal knowledge about others and you can then use that knowledge to build upon an existing relationship with them.  [...]

Date Published: Sep 22, 2009 - 12:03 pm
Many small business owners do not know what effective keywords to target or how to effectively target them with link building.  The the importance of “long tail” SEO to small businesses is often overlooked. Case in point: A used book store owner might aspire to rank on the first page of Google for the keyword phrase [...]

Date Published: Aug 25, 2009 - 12:14 pm
Are you in the market for a new piece of commercial real estate for your new or existing small business?  If so, you’ve found the right place to find information – and possibly the right loan product, too. Chris Hurn, CEO and Co-Founder of Mercantile Capital Corporation, joins hosts Anita Campbell and Brent Leary to explain why the SBA [...]

Date Published: Aug 11, 2009 - 12:47 pm
Video can be useful to small businesses on many different levels and in many different ways.  Not only can it be used to attract website visitors, but it can also be very effective in communicating tasks, training employees and distributing information to your workforce – to name just a few. Ruth King, Founder and Chief Evangelist [...]

Date Published: Aug 04, 2009 - 12:30 pm
It’s a well-known fact that our emotions come into play when we make decisions. As a result, engaging and authentic stories can actually inspire customers to “fall in love” with you. I don’t know about you – but I love a great story. I especially love to hear entrepreneurial success stories. You know. . . those [...]

Date Published: Jul 28, 2009 - 12:13 pm
Affordable health insurance is hard to find these days and sadly, as a result, many are forced to go without it.  Finding affordable health insurance that provides for the needs of your family is a difficult task and it usually brings up a myriad of questions – because health insurance coverage can get pretty complex. Sam [...]

Date Published: Jul 21, 2009 - 2:12 pm
We’re pretty sure that many of you have probably asked yourself, “I wonder how much is my web site worth?”  It’s exciting to think that a site you lovingly created and maintained could possibly be of real value and worth. So, are you ready to find out how much your web site is worth?  Of course you [...]

Date Published: Jul 14, 2009 - 12:01 pm
As small business owners, we all know that marketing tools can be real lifesavers.  Making yourself and your business available online these days is a must to any small business owner.  Your customers need to be able to reach you, they want to see you – and you want them to return to you. A great [...]

Date Published: Jul 08, 2009 - 8:20 am
Traditional knowledge management solutions are built based on a top-down process to control who views and shares content; social solutions grow from the bottom-up. Experts emerge based on their contributions, content is shared openly, and people group themselves based on ideas and passions. Well, what if you could combine the best practices of both [...]

Date Published: Jun 30, 2009 - 1:10 pm
Time is money – and it’s important that you spend YOUR time wisely. But many small business owners soon find themselves at a loss for time. Luther Lowe, Manager of Local Business Outreach for Yelp, joins host Steve Rucinski, to share the many tools small business owners have at their disposal on Yelp to put your [...]

Date Published: Jun 09, 2009 - 1:33 pm
Wouldn’t it be nice if you could somehow retarget your customers and bring them right back to your door? Imagine this . . . it’d be like going out onto the street, grabbing someone whose just left your shop by the shoulders and turning them around to walk right into the front door [...]

Date Published: Jun 02, 2009 - 3:17 pm
If your competitors begin making negative attacks against your small business, do you have the resources necessary to stop the damage? Sometimes, as small business owners, we hate to admit it but it happens. Competitors conduct smear campaigns and they can have damaging effects on your reputation, your credibility and most of [...]

Date Published: May 26, 2009 - 1:12 pm
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