The Japanese government estimates the cost of photovoltaic (PV)
power generation systems will decrease drastically over the next
twenty years. At the third Energy and Environmental Council on
November 8, 2011, hosted by the Minister of State for National
Strategy, a group of experts commissioned as the Costs Validation
Committee forecasted that technological innovations to enhance
the energy efficiency and durability of the generation system
would lead to lower costs of PV power generation.
Gunma Electronics Co., a Japanese electronics manufacturer, is developing a geothermal heat pump system that harnesses renewable energy, in collaboration with Aqua-Reinetu Co., a Japanese company specializing in producing and installing heat pump systems.
On August 26, 2011, NTT DATA SMIS Co., a marketing research and
systems development company, announced the results of people's
attitude survey after the Great East Japan Earthquake. The
results showed a substantial increase in trust in both Japan's
Self-Defense Forces and Japanese individuals.
Aeon Retail Co., a major Japanese supermarket chain, announced on November 11, 2011, that it would start switching to light-emitting diodes (LEDs) in spotlights and basic lighting systems at its 1,200 nationwide stores, including its national general chain store brands Aeon and MaxValu. The switch will first be made at stores in areas where there are concerns over electricity supply shortages this winter.
JFS Newsletter No.113 (January
2012)
"JFS's 'Get Inspired by Nature' Project" (No.
4)
When I visited an exhibition about nature-based technology held in Tokyo in November 2011, I spotted a display featuring a micro-sized wind turbine with a diameter of only about 50 centimeters. It had four very thin plastic corrugated blades, and the center of its rotor was made from a plastic bottle. I saw that just by catching a slight breeze the blades were rotating, generating electricity, and illuminating the light-emitting diode (LED) lights connected to the generator.
As part of its efforts in food education, Tokyo's Sumida Ward hosted the "Sumida Food Education Festival" from July 15 to 19, 2011. Waseda University students of the student-run NPO, Nogakujuku, participated in the festival as lecturers and held a workshop called "The Which Vegetable Show" focused on reassessing how to choose food ingredients and products after rumors following the nuclear accident in 2011 damaged the reputation of certain foods and food producers in Japan.
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Hokuto City in Japan's Yamanashi Prefecture is strengthening
efforts to increase consumption of locally grown and
environment-friendly products. Its "eco hiiki" program (an
original compound word meaning 'eco' and 'to prefer') was named
in the hope that serving locally produced foods would also
attract more tourists to Hokuto. The city also intends to make
its local economy more sustainable by circulating resources
locally, and hopes these activities would help the city become
the most attractive rural city, with the happiest citizens, in
Japan.
Mitsubishi Motors North America Inc. (MMNA) announced on November 17, 2011, that its North American-spec i-MiEV, an all-electric vehicle (EV) produced by Mitsubishi Motors, has been named the most fuel-efficient EV by the US Environmental Protection Agency (EPA)'s 2012 Fuel Economy Guide. MMNA is responsible for manufacturing and marketing operations for Mitsubishi Motors in the United States.
Major Japanese electronic manufacturer Toshiba Corp. announced on
October 27, 2011, that it had signed a contract with the city of
Miyakojima after being selected to undertake system design for
the "Miyakojima City Entire Island Energy Management System (EMS)
Demonstration Project" and the "Miyakojima City Kurima Island
Renewable Energy 100% Self-Supporting Demonstration Project,"
both part of the Smart Energy Island Infrastructure Development
project sponsored by Okinawa Prefecture in fiscal year 2012.
Miyakojima Island is in the Pacific Ocean about 300 kilometers
southwest of Okinawa Main Island. It is a popular tourist
destination known for its rich nature, history, coral reefs and
white beaches.

FAMILYNET-JAPAN CORPORATION (FNJ), an Internet service provider
for condominiums, announced on October 31, 2011, that it would
provide a Home Energy Management System (HEMS) to "Mina Garden
Tookaichiba," where Yokohama City Housing Supply Corporation
would sell 11 single-family houses. Its system connects the whole
town to a network and introduces the "me-eco" service that makes
energy consumption visible and encourages eco-friendly behavior.
The construction of the town will be completed by the end of
March 2012.

On August 29, 2011, Takara Leben Co., a Japanese real estate
company, announced the completion and installation of the first
solar power system in Japan for condominium buildings, with
individual storage batteries that enable the sale of generated
electricity. The system will be installed in their condominiums
as needed. Six solar panels per condo supply 1.26 kilowatt of
electricity produced by solar power.

On November 22, 2011, the Council for PET Bottle Recycling
released the 2011 PET bottle recycling report. According to the
report, Japan collected PET bottles at the rate of 72.1 percent
in 2010, again higher than Europe (48.3 percent) and the US (29.1
percent).

The city of Mitsuke, Niigata Prefecture, in northwestern Japan,
conducted a demonstration test to decompose organic waste through
fermentation using microbes, from July 20 to August 31, 2011.

Toyota Housing Corporation (Toyota Home), a home builder in the
Toyota Group that engages in car manufacturing, environmental
business and information technology, announced on November 2,
2011, the release of "since asuie", an exclusive smart house that
aims to realize the future home. The smart house incorporates
Toyota's proprietary smart house technology, which allows the
user to spend more time with their family, a popular trend since
the 2011 earthquake. Toyota's smart house technology includes the
nation's first attempt at energy collaboration between the home
and vehicles.