NEW YORK (AdAge.com) -- Ikea has selected Ogilvy & Mather to handle its integrated-communications account. Ogilvy's Hispanic partner, SCPF, will also work on the account.... (Read More)

My business blog. You'll find all sorts of information about the history and current trends in advertising and marketing to this unwieldy, diverse demographic - along with a bit of publicity for my book Advertising to Baby Boomers.... (Read More)

I meet one last week. Why don't you consider helping them out sometime?...... (Read More)