What works in the beauty business? The same thing that works in all businesses. Own a word in the mind. Typically, a beauty brand will start out by owning a word and then get line-extended like crazy. Still the brand might remain powerful because con... (Read More)
When we think of "content" we think of Youtube, ABC, NBC, NPR, Lost, 24 and other content that is generated by "media companies".
However, as social media continues its rapid fire growth in our lives, the content that YOUR business produces is also... (Read More)
Whoever thought of the Verizon Map campaign should receive a huge bonus. Not only is it a huge hit but it has caused ATT to dump a large amount of cash (in the millions) to rebut the ads. You win...... (Read More)